Sarah is Managing Director of Bitopi Advertising Limited, an FCB affiliate, a part of IPG group. Under her leadership Bitopi has beceome a leading agencyin Bangladesh, with a strong reputation for grooming talent in the advertising industry. The company is part of the Bitopi Group, one of the oldest companies in Bangladesh engaged in Apparel Manufacturing, Advertising, Event Management, Fisheries & Agro sectors with a total workforce of over 10,000 people.