Is Marketing Addressing The Issue Of Gender Bias?

A recent study* reveals that 85% of women think that the marketing & advertising world needs to catch up with the real world regarding gender roles; 66% turn off media when they see women stereotyped negatively. Furthermore, videos with gender parity, yielded 30% more views than other videos**, proving the inherent need for stories to truly reflect the complexity and diversity of our world.

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Articles

TOP CEOS IN DAVOS - SAY “MEN MATTER” IN DRIVING GENDER DIVERSITY

Some of the world’s most notable in business – CEOs from Barclays, eBay, Cisco, Marriott, Mercer, and UBS – gathered in a powerful kick-off breakfast to the World Economic Forum Annual Meeting in Davos with a… …more

More women professionals seek counselling for work-life balance

A promotion at the workplace may not always be good news. Kavita Nair (name changed), vice president with a leading mall chain in Bengaluru, made the transition from mid to senior management… …more

Femvertising: how brands are selling #empowerment to women

It started, as these things now do, with a hashtag. Earlier this month, utility company EDF launched a campaign to encourage young girls to explore Stem-based careers, reminding everyone that…. …more

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