BE Marketing Awards 2017

Application form: Marketer of the year

One who can make a case for the impact he/she had on the marketing initiatives of the company. It is for someone who faced challenges, devised their aims and objectives, adopted a winning strategy through key insights and achieved success. The participant should be either Brand/Category Manager or Marketing Head and should be able to demonstrate effective deployment of various marketing communications resources.

Name

Surname

Designation

Name of the Company

Industry

Address

Marketing Spends

2016 - 17

<5%

6%-10%

11% -20%

>20%

Product/Service Portfolio Information

Key Products/Brands (Top 3 in the period of Jan to Dec, 2017)

Duration of managing the Key products/brands mentioned above

0-6 months

6-12 months

12 months & above

Please enter factual and specific information for the jury to evaluate. You could attach additional sheets if required. Please provide up to 3 supporting documents wherever applicable, to support your entry details. . Documents can be in any manner like any documents, marketing plan, collaterals, pictures of the ABL & BTL activities, newspaper clippings, feedback report, video etc. Supporting documents have to be in the following formats only – pdf, doc, jpeg etc. Size of each document cannot exceed 2 MB.

1. Key highlights/summary of the accomplishments of the nominee (participant needs to summarise key pointers/unique aspect that will be elaborated in the case study below) (Max 50 words)

2. Describe the following to make a case for being marketer of the year (max 250 words):

a. Notable campaigns that the marketer has been a part of during his tenure with the company, starting with the most recent
b. Success at meeting marketing objectives
c. Evidence of an evolving understanding of the target consumer
d. Top 3 strategies for implementing the marketing campaign
e. Impact of the strategies applied on the success measures of the campaign

3. Describe top 3 challenges the team had to overcome through the course of the year and the action taken/tactics used by the marketing head/brand manager/category manager to overcome the same (Max 200 words)

4. Describe in brief the success measures of the marketing campaign mentioned above on the following parameters:

a. Reach of the campaign
b. Sales and revenue (INR in crores)
c. Market growth of the product/brand
d. Brand Track Score (%)
e. Ability to optimise marketing spends

5. Describe the steps undertaken by the marketer that best demonstrates the effective deployment of various marketing communication tools in their organization

6. Highlight key initiatives demonstrated by the marketer that has significantly contributed to the organization’s success (Please provide specific examples regarding business success) (Max 150 words)

Upload supporting documents/files

I hereby authorise and permit awards management to use all the content and information submitted along with this application form to use and display it during the Awards event including for trade publications, press releases, Awards website, electronic hyperlinks to the website of the Participant or to use it in any other manner as required by the awards management during the Awards event and ceremony and thereafter, for a period of five years.

I further confirm that all the information made available by me is complete, accurate and true and if any information or material is found to be incomplete, incorrect, wrong or false then the jury shall have the right to disqualify our entry.