Ajaita Shah is the Founder and CEO of Frontier Markets, and the President of Frontier Innovations Foundation. She is known for empowering rural women by training them to use clean energy technologies and inspiring them to push themselves beyond their societal boundaries. By capturing customer insights, and selling products like solar home systems, clean cook stoves, and renewable energy appliances, Solar Sahelis have supported 400,000 agri households in Rajasthan. Ajaita has won many awards for her ground-breaking innovation around healthcare, mobile technology, and social performance management including: Business Week’s 30 under 30, Forbes 30 Under 30’s Social Entrepreneur of the Year and #3 of the top 40 women entrepreneurs of India in 2014 among others. She actively speaks at conferences for the US Green Business Council, Impact Investor Forums and United Nations representing the Sustainability Development Goals.